We have written extensively on the importance of identifying and defining the product and the advantages of prototyping mobile apps. We conduct these phases with all our customers as part of our end-to-end development process. However, we also offer a service called Focus that includes the mobile app strategy, product definition and interactive app prototyping.

Focus is an immersive and deep immersion that helps customers to narrow down the problems they face, generate and capture ideas to solve them, and finally solve these problems from the point of view of functions and solutions. In this article, we present three case studies of customers who choose the Focus service and how they have helped them develop their mobile strategy, define their product and quickly prototype their mobile solution.

Case 1: Buy-in for the redesign of the app

The client: a media broadcast organization with an existing app that needed updating

the challenges of customers

1. The existing product had limitations that prevented customers from achieving important goals
2. The project team had to buy an executive buy-in to redesign and redevelop the current app, demonstrating added value for users
3. Demonstration of the reconciliation of the product with the company objectives
4. Build a working, interactive, internal presentation prototype to get the go-ahead

How Focus helped

The client was aware of the fact that he had a basic problem but was not sure which features to solve. Focus helped them identify these problems and solve them from a functional perspective. In particular, Focus produced:

Key performance indicators and business objectives

Ideal users

1. How many users of the current app? What did they do, what did they not do? Why?
2. How can key metrics and objectives be improved and achieved through product characteristics?
3. Sketches and iterations of solutions
4. Better solutions to achieve goals and targets
5. Prioritization of the features
6. A prototype and models for the internal sale of redesign and redevelopment

Focus has helped our client in 3 important ways:

1. Identify existing problems and imagine a range of features that address these issues, key metrics and their business goals
2. Create an interactive view of the potential product with a prototype and models
3. Create a demonstrable value of the new application to address internal leaders and stakeholders

Case 2: setting priorities to meet project deadlines

The customer: fast start with an application for nightlife

Customer challenge

Our client knew the desired functions and knew his target market. With tight deadlines, however, they could not limit the prioritization of functions to meet deadlines.

How Focus helped

Focus has helped our client solve the priority problem to reach the most effective product launch date. In particular, we have enabled the customer:

1. Identify the metrics and objectives of key performance
2. Examine the existing functions and determine if and how they can achieve these goals
3. Prioritize features based on potential impact and relevance to business results

Create a product roadmap with short and long-term goals

At the end of the involvement in Focus, the customer had three main responsibilities:

1. Functionality managed on the basis of urgency and impact
2. A priority product roadmap
3. An effective plan to provide functions that meet the main business goals by the deadlines

Case 3: direct users on the road

The customer: Bluetooth headphones for headphones that launch the flagship app for iOS

the challenges of customers

The main challenge was to find a way to offer its users (competitive athletes) an optimal headphone control experience through the iOS app on the go. To do this, it is necessary to identify the needs, motivations, objectives and potential user use cases in order to obtain an optimal experience with the proposed functions.

How Focus helped

The aim of the engagement was mainly to understand the ideal users of our customers and to develop an intuitive user experience that would respond to their needs, in particular:

1. The creation of user-users, including users’ needs and motivations
2. User tickets: what should the user do to achieve the objectives in the easiest way?
3. User processes for simple and accessible functions with minimal user interaction

The main benefit of Focus’s encouragement was the creation and display of an “audio transparency” feature: a single on-screen feature that allows users to easily change volume, manage noise reduction levels, and track exercise / activity statistics while maintaining a central and intuitive user interface. Other results include:

1. Design models for active and moving users
2. Optimized and optimized experience based on users’ needs and motivations
3. Simple and intuitive experience with minimal friction points

For more information on how Focus can support your mobile strategy, product definition and app prototyping needs, visit the website of <a href=”https://mobiledeveloperaustin.com”>Mobile App Developer in Austin</a>.

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